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What’s common between Pavlov’s dogs and Seth Godin?
Around 1904, there was a Nobel scientist in Russia who was famous for his experiments and his dogs. Ivan Pavlov.
Pavlov’s dogs were perhaps the only dogs in Russia that weren’t ordinary. They were, in my lingo, the purple cows dogs.
It was said that when every other dog salivated when they saw food, Pavlov’s dogs would salivate when they heard a bell ringing. [even when there was no food around].
It’s not that they were born like that. Or not that they wanted to eat the bells.
It’s because Pavlov, over the course of years, always had served them food only after the bell rang. So naturally, the dog’s minds were faked to believe that the bell sound magically brings them food.
What Pavlov did here quite successfully is that he formed a habit. A routine for the dogs. Every single day, every single time. And that changed everything.
A good habit has the power to transform you completely.
Imagine writing a blog.
Now, imagine writing a blog, 4000 times.
PS: I know someone who did that. Seth Godin. No wonder he is what he is today.
