There was once a time when humans lived in the caves like cavemen. All they had was chunky big rocks to work around with. Remember Flintstones.
But we have come a long way from that but most things have still remained old, big, chunky and archaic. Also aesthetically ugly.
No one actually bothers about the design. Most people are okay with just average products doing average things. The design is always an added decoration.
But Steve Jobs always said, ” Design is how it works, not just how it looks”.
There are a myriad of things around us in daily life that are aesthetically not well designed.
Most of us don’t even realize that. You take it for granted. You need to have a designer’s eye to think otherwise.
One such example is a thermostat. All of us have a basic working thermostat at home that merely keeps us warm or cool depending on our input.
But is that it? Can’t it do a little more than that?
Nest proved that it can. They added artificial intelligence to the regular thermostat and redesigned our entire experience with thermostats.
10 years ago, cell phone did just two things. 1) Replaced a home telephone. 2) Was mobile and hence carry-able.
Only Steve Jobs thought cell phones could do a million other things, and he added an awesome user interface.They became iPhones.
I don’t complain that the earlier folks in the cellular business were bad. They were just good.
And like I always say, just good isn’t enough. You gotta be great.